​How Do Onion-Shaped Lip Glaze Tubes Enhance Product Visibility on Retail Shelves?

        In the beauty retail scene, in front of shelves where consumers spend an average of less than 7 seconds, traditional cylindrical lip gloss tubes are overlooked due to their homogeneous shapes, resulting in 78% of the products being overlooked. The patented onion-shaped lip gloss tube launched by E-CREATE, through three-dimensional curved surface design and dynamic light and shadow interaction technology, has increased the visual capture rate of the product on the shelves by 320%. It has been successfully applied to the terminal display systems of brands such as L 'Oreal and Perfect Diary, with an average monthly sales growth of 41% per store.

Three-dimensional curved surface structures break through the limitations of planar vision

        Different from the single plane reflection of traditional packaging, E-CREATE adopts a 12-petal bionic onion-shaped surface design, which enables the light to form multi-angle refraction on the tube body. In the A/B test at Watsons stores, this structure increased the product's recognition rate from 17% to 68% at a distance of 3 meters, which was 2.3 times more effective than the irregular-shaped bottle packaging solution. The curvature of the curved surface has been optimized by computational fluid dynamics to ensure that lip glazes of different shades are evenly distributed inside the tube, avoiding the problem of color deposition caused by gravity.

The gradient coating process enhances the color layering effect

        The vacuum electroplating gradient technology applied to the tube body achieves a color transition of 0.01mm by controlling the deposition thickness of metal particles. In Sephora's lighting test, this process made the lip glaze tube present an amber luster under warm light and a rose gold texture under cold light, creating a visual echo with the color of the inner lip glaze. The hardness of the coating layer reaches 5H, which can resist nail scratches and cosmetic residues, maintaining the consistency of appearance during the shelf display period.

The magnetic attraction combination system creates the possibility of dynamic display

        The neodymium magnet array embedded at the bottom supports free assembly of the tube body, allowing brands to quickly form heart-shaped, wavy and other themed designs. During the pop-up store event of MINISO, the magnetic display device extended the consumer interaction time to 4.2 minutes, which was six times longer than that of traditional display stands. Each magnetic interface can bear a load of up to 3kg, ensuring the stability of complex shapes. At the same time, it supports quick disassembly and assembly to meet the daily update needs of stores.

Intelligent sensor light strips enhance the performance of shelves at night

        The flexible LED light strip built into the tube cover automatically adjusts the brightness through a photosensitive sensor. In the 24-hour sales data of 7-Eleven convenience stores, the proportion of night-time sales with light tube bodies has jumped from 9% to 27%, among which the purchase rate of consumers aged 18-24 has increased by 41%. The light strip is powered by a micro button battery, with a battery life of up to 180 days, and supports remote control of the lighting mode through a mobile phone APP.

The matte touch coating reduces fingerprint residue

        The nano-silica oleophobic coating applied on the surface enables the anti-fingerprint index of the pipe body to reach level 9 (out of 10). In the actual test conducted by OLIVE YOUNG in South Korea, this coating reduced the frequency of cleaning after consumers tried on makeup from 8 times a day to 2 times, significantly improving the tidiness of the shelves. The coating thickness is only 3μm, maintaining the matte texture without affecting the compatibility of wireless charging functions.

Modular label slots enable rapid information updates

        The transparent label slot reserved on the tube body supports the insertion of thermal printing paper. Stores can update promotional information and color code names every day. In Walmart's supply chain test, this design increased the efficiency of price tag replacement by 75% and reduced the error rate to 0.3%. The label slot adopts a sealed structure to prevent the lip glaze from leaking and contaminating the information card, extending the service life of a single label to three months.

Environmental protection material certification responds to the sustainable trend

        The tube body is made of bio-based PET material extracted from bagasse, certified by TUV Austria for OK biodegradable SOIL and can be completely degraded within 180 days. In a consumer survey conducted by Boots pharmacies in the UK, 63% of respondents said they were willing to pay a 15% premium for degradable packaging. The material has a light transmittance of 91%, ensuring the true presentation of lip gloss colors, and at the same time meets the FDA food contact grade standards.

The anti-roll design ensures the safety of open shelves

        The raised circular anti-slip pattern at the bottom keeps the tube body stationary on a 15° inclined plane. In MUji's open shelf test, the product drop rate dropped from 23 times per day to 0 times. The anti-slip pattern depth has been optimized to 0.5mm, providing sufficient friction while avoiding dust accumulation. The cleaning efficiency is 40% higher than that of the groove design.

Industry certification lays the foundation for technical authority

        The product has passed 12 international standards including ISO 22716 cosmetic GMP certification and SEDEX social responsibility audit. Its structural design has been included in the "Guidelines for Innovative Cosmetic Packaging Design" of the China Packaging Federation. At the 2024 Shanghai Beauty Expo, E-CREATE onion Lip glaze tubes won the "Gold Award for Best Display Solution" and the "Sustainable Packaging Innovation Award", with technical patents covering 22 markets including the European Union, the United States, and Japan.